About this episode:
Buyer personas are semi-fictional, generalised representations of your ideal customers. Well-created buyer personas can help you reach your goals by focusing your energies on creating value to the right people instead of trying to make content for “everyone” – which is impossible. Also, if you think of your target groups as one person it helps to relate more to its problems and motivations, so you can offer them the best solution and help them through the process.
About the podcast:
BiteSize Marketing is a new video and podcast series by Reka Veszeli. A show designed to teach you the basics of marketing faster than you would eat a cookie. The show is designed to teach you the basics of marketing in short bite-size episodes.
Each episode is about 3 minutes long, which is just enough to get familiar with the most important phrases and tools you might need in your marketing journey.
I’m Reka Veszeli. Marketing Specialist, first-time blogger. A huge stand-up comedy and Star Wars fan and someone who believes that creativity and being organized can go hand in hand.
With almost 10 years of experience in many fields of marketing such as in social media, branding, design & digital project management, product marketing and PR, I have helped companies, from micro to multinationals with wildly different profiles, to strengthen their relationship with their customers, make their first steps or expand online.
visit the website: www.rekaveszeli.com/bitesize
Music: Come with me (Microsoft Photos)