Have you ever wished for a friend who knows marketing?

A person who will explain to you what a good marketing mix is? Where to find and how to target your customers? Someone to ask for advice on career or business decisions?

I am that friend!

Have you ever wished for a friend who knows marketing?

A person who will explain to you what a good marketing mix is or where to find and how to target your customers. Someone you can ask for business or career tips?

I am that friend!

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Have you ever wished for a friend who knows marketing?

I am that friend!

A person who will explain to you what a good marketing mix is. Where to find and how to target your customers. Someone to ask for advice on career or business decisions.

Where should we get started?

Blog

Visit my blog for to read my marketing, business and career tips. The tag system makes it easy to navigate between the topics.

free resources

Who doesn’t love free stuff? Go to my resource library and browse among guides, templates and cheat sheets that were made exactly for you.

Email courses

Enroll in my FREE Social Media Content Planning mini course. This email course requires only 3 days and save you many nights of struggling with content.

How to set SMART marketing goals

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The year has already started, but it’s still not too late to plan your marketing strategy. A fundamental element of it is to set your goals. I’m not talking about something like GROWTH or ENGAGEMENT. These are just headlines, what you really need are real goals. SMART goals.

Why?

Goal setting is the backbone of every successful marketing planning. If they are not clear how do you know you’ve reached them? Furthermore, well-defined goals will help you to define the concrete action steps you need to take.

SMART goals help to focus your efforts, maximise your productivity and achieve all you want this year.

Are you ready to get started?

Evaluate your current position

Investigate where you’ve come from to define where you’re going. Analyse your current activities and ask yourself:

  • What marketing activities I had last year? How much time they required and were they worth the effort or not?

  • Where my website visitors are coming from? From Google search, paid ads or social media?

  • Which platform performed the best in terms of ROI (Return on Investment)?

  • How many sales did I close?

  • Do I have the same focus as last year?

Use this information as a benchmark when moving on to the next step.

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free email courses

Check out my Social Media Content Planning mini-course

Enroll in my FREE Social Media Content Planning yourse and get access to the resource library too.