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What is BiteSize Marketing?
BiteSize Marketing is a 7-episode video and podcast series by Reka Veszeli. A show designed to teach you some of the basics of marketing in short and easy to consume episodes.
Each episode is about 3 minutes long, which is just enough to get familiar with the most important phrases and tools you might need in your marketing journey.
Is it for me?
It's for you, if
- you’re feeling lost in the world of marketing and looking for a fast and easy way to learn the basics
- you want to understand marketing better, even if you’re working in another field
- you like to enjoy a cup of coffee while learning something new
It's probably not for you, if
- you have years of experience in marketing
- you are not interested in marketing at all
- you are looking for deep-dives into various marketing-related topics (In this case I suggest you to check out my blog instead)
EPISODES
Are you interested in a second season? Let me know!
The best way to get in touch with me is to write to hello(at)rekaveszeli.com
Are you looking for some cool freebies? Check out my content Library!
ABOUT THE AUTHOR
Hi, I’m Reka, Marketing and PR Consultant, first-time blogger, a huge stand-up comedy and Star Wars fan and someone who believes that creativity and being organized can go hand in hand.
With almost 10 years of experience in many fields of marketing such as in social media, branding, design & digital project management, product marketing and PR, I have helped companies, from micro to multinationals with wildly different profiles, to strengthen their relationship with their customers, make their first steps or expand online.
[ep 0] Introduction – What is BiteSize Marketing?
BiteSize Marketing is a 7-episode video and podcast series by Reka Veszeli. A show designed to teach you some of the basics of marketing in short and easy to consume episodes. Let me introduce myself and the show to you.
[ep 1] What’s the difference between Inbound and Outbound Marketing?
In this episode, we’re going to learn the difference between inbound and outbound marketing, what are they typical methods and why most modern companies focus on inbound strategies.
[ep 2] What is a marketing lead?
The definition of a marketing lead is one of the most important terminology marketing and sales should agree on. To put it simply, in marketing, a lead is a contact with someone interested in your product or service. Of course, there is more worth to know about it…
[ep 3] What is a Sales Funnel and how can you optimise it?
The sales funnel is a marketing concept that represents the journey of a potential customer. Learn how to use it to sell better.
[ep 4] What is lead nurturing?
Before you try to sell anything to a lead, you have to work on developing and strengthening your relationship with them in every stage of the sales funnel.
[ep 5] What is a buyer persona and how to create one?
Buyer personas are semi-fictional, generalised representations of your ideal customers. Well-created buyer personas can help you reach your goals by focusing your energies on creating value to the right people.
[ep 6] SEO vs SEM – Definition, difference and how to use them
SEO focuses on the visibility of your website, while SEM is an umbrella term. Learn the components of SEO and the rules of PPC advertising.
[ep 7] What is a CTA – and how to use it to turn visitors into customers
A CTA or Call to Action is one of the most important definitions in digital marketing. If used strategically a CTA can turn a visitor into a customer.