BiteSize Marketing is a 7-episode video and podcast series by Reka Veszeli. A show designed to teach you some of the basics of marketing in short and easy to consume episodes.
Each episode is about 3 minutes long, which is just enough to get familiar with the most important phrases and tools you might need in your marketing journey.
Hi, I’m Reka, Marketing and PR Consultant, first-time blogger, a huge stand-up comedy and Star Wars fan and someone who believes that creativity and being organized can go hand in hand.
With almost 10 years of experience in many fields of marketing such as in social media, branding, design & digital project management, product marketing and PR, I have helped companies, from micro to multinationals with wildly different profiles, to strengthen their relationship with their customers, make their first steps or expand online.
BiteSize Marketing is a 7-episode video and podcast series by Reka Veszeli. A show designed to teach you some of the basics of marketing in short and easy to consume episodes. Let me introduce myself and the show to you.
In this episode, we’re going to learn the difference between inbound and outbound marketing, what are they typical methods and why most modern companies focus on inbound strategies.
The definition of a marketing lead is one of the most important terminology marketing and sales should agree on. To put it simply, in marketing, a lead is a contact with someone interested in your product or service. Of course, there is more worth to know about it…
The sales funnel is a marketing concept that represents the journey of a potential customer. Learn how to use it to sell better.
Before you try to sell anything to a lead, you have to work on developing and strengthening your relationship with them in every stage of the sales funnel.
Buyer personas are semi-fictional, generalised representations of your ideal customers. Well-created buyer personas can help you reach your goals by focusing your energies on creating value to the right people.
SEO focuses on the visibility of your website, while SEM is an umbrella term. Learn the components of SEO and the rules of PPC advertising.
A CTA or Call to Action is one of the most important definitions in digital marketing. If used strategically a CTA can turn a visitor into a customer.