BiteSize, bite-size, snackable, marketing, marketing tips, basics of marketing

What is BiteSize Marketing?

BiteSize Marketing is a new video and podcast series by Reka Veszeli. A show designed to teach you the basics of marketing in short and easy to consume episodes.

Each episode is about 3 minutes long, which is just enough to get familiar with the most important phrases and tools you might need in your marketing journey.

Is it for me?

It's for you, if

  •  you’re feeling lost in the world of marketing and looking for a fast and easy way to learn the basics
  • you want to understand marketing better, even if you’re working in another field
  • you like to enjoy a cup of coffee while learning something new

It's probably not for you, if

  •  you have years of experience in marketing
  • you are not interested in marketing at all
  • you are looking for deep-dives into various marketing-related topics (In this case I suggest you to check out my blog instead)

EPISODES

Episode 0

Introduction - What is BiteSize Marketing?

Hi, let me introduce my new podcast and video series to you in a minute.

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Episode 1

What's the difference between inbound and outbound marketing?

Inbound and Outbound (or traditional) are two main strategies in marketing. They define your relationship with your customers and the marketing tools you’re using. Watch this episode to understand the difference between Inbound and Outbound Marketing and why most modern companies focus on inbound strategies.

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Episode 2

What is a marketing lead?

The definition of a lead is one of the most important terminology in marketing and sales. To put it simply, in marketing, a lead is a contact with someone interested in your product or service.

In this episode, you’ll learn what is a lead and how their journey looks like until they turn into a customer. We’ll also clarify what is an MQL and an SQL.

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Episode 3

What is a sales funnel and how you can optimise it?

The sales funnel is a marketing concept that represents the journey of a potential customer. You can imagine a real-life funnel. What you pour at the top are all the visitors that are aware of your business and what come out at the bottom are those, ready to hit the purchase button.

If you learn how to interact with them during their journey you can increase the number of the leads who turn into customers.

Ep 2 launches on Nov 24

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Read the related blog post

Master the customer journey – Understand the concept of a lead and learn how to make your sales funnel convert better

Episode 4

Lead nurturing

The sales funnel is a marketing concept that represents the journey of a potential customer. You can imagine a real-life funnel. What you pour at the top are all the visitors that are aware of your business and what come out at the bottom are those, ready to hit the purchase button.

If you learn how to interact with them during their journey you can increase the number of the leads who turn into customers.

Play Video

Listen the podcast episode

Are you looking for some cool freebies? Check out my content Library!

ABOUT THE AUTHOR

Hi, I’m Reka, Marketing and PR Consultant, first-time blogger, a huge stand-up comedy and Star Wars fan and someone who believes that creativity and being organized can go hand in hand.

With almost 10 years of experience in many fields of marketing such as in social media, branding, design & digital project management, product marketing and PR, I  have helped companies, from micro to multinationals with wildly different profiles, to strengthen their relationship with their customers, make their first steps or expand online.

BiteSize, bite-size, snackable, marketing, marketing tips, basics of marketing

[ep 3] What is a Sales Funnel and how can you optimise it?

The sales funnel is a marketing concept that represents the journey of a potential customer.

In the last episode we discussed what is a lead and what is their relationship with your brand depending on their maturity level, so this time we’ll focus on what marketing strategies you should use at different stages to make your sales funnel convert better.